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PENGARUH ATMOSFER TOKO, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING Pada Pelanggan Bandung Super Model (BSM Distro) Sengkaling Malang

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH ATMOSFER TOKO, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING Pada Pelanggan Bandung Super Model (BSM Distro) Sengkaling Malang
 
Creator M, Ahmad Zakki
Rachma, N.
ABS, M. Khoirul
 
Description ABSTRACTThis study aims to determine and analyze the effect of store atmosphere, brand image and product quality on loyalty with customer satisfaction as an intervening variable for customers who shop at BSM Distro Sengkaling-Malang. In this study researchers have a sample of customers who have made as many as 4500 respondents who have shopped at the Dinoyo-Malang Giant Express for 1 month in January 2019 by calculating using the Slovin formula showing the results of 98 respondents for 1 month. Data collection is done by distributing questionnaires to customers. The analysis used in this study is to use the validity test, reliability test, normality test, path analysis, t test and sobel test. The results of this study indicate that Store Atmosphere, Brand Image and Product Quality indirectly affect Customer Satisfaction, Store Atmosphere indirectly affects Loyalty, while Brand Image and Product Quality directly influence Loyalty, Customer Satisfaction has a direct effect on Loyalty, Satisfaction cannot mediate the influence of Store Atmosphere, Brand Image and Product Quality on Loyalty. Keywords: Store Atmosphere, Brand Image, Product Quality, Customer Satisfaction and Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/3768
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 01 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/3768/3388
 
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