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PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK DAN PROMOTIONAL MIX TERHADAP KEPUTUSAN PEMBELIAN BARANG DI DISTRO (STUDI KASUS PADA CLOTHING INSPIRED SOEKARNO HATTA – MALANG )

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK DAN PROMOTIONAL MIX TERHADAP KEPUTUSAN PEMBELIAN BARANG DI DISTRO (STUDI KASUS PADA CLOTHING INSPIRED SOEKARNO HATTA – MALANG )
 
Creator Dwifa, Fadila
Rachma, N.
Hufron, M.
 
Description ABSTRACTThe propose of this research is about to know the effects of Store Atmosphere, Quality Product and Promotional Mix for goods Purchasing Decesions. The case study take place at clothing Inspired Soekarno Hatta Malang. This Research was conucted in Marech to May 2019. The Sampling techniques used in this research are Accidental Sampling and the population in this research is about 1.800 by using slovin formulas, than a sample of 95 respondents was obtained.The analysis using by linier multiple regression model and clasiceal asumptions, the results of this research suggest that : The results of t test (partial) 1).There are significant effect and positive variables Store Atmosphere for Purchase Decisions, 2).The variables of Quality Product is not significantly affected for Purchase Decisions  and  3). There is no positive effect in variables of Promotional Mix. The result of F Test (Simultaneous) suggest that the variables of Store Atmosphere, the Quality of the Product and Promotional Mix have common effect on Purchase Dicision at clothing Inspired Soekarno Hatta Malang.Key Words : Store Atmosphere, Quality Product, Promotional Mix and Purchase Decesions.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4650
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 08 No. 14 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4650/4214
 
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