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Pengaruh Mutu Pelayanan Dan Harga Terhadap Kepuasan Pengunjung

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Mutu Pelayanan Dan Harga Terhadap Kepuasan Pengunjung
 
Creator Fiqih A, Ah Khafid
Wahono, Budi
Khalikussabir, Khalikussabir
 
Description AbstractThis study aims to determine the effect of service quality and price on visitor satisfaction, the sample of this study is Mystic Coffee visitors. Data collection using a questionnaire, data analysis using validity test, reliability test, normality test, multiple linear analysis, F statistic test and t statistic test, coefficient of determination test in IBM Social Sciences Statistical Package (SPSS) Version 16.0From the results of calculations with SPSS which is a variable of service quality and price simultaneously and significantly to visitor satisfaction. While partially the service quality and price variables have a positive and significant effect on visitor satisfaction. Keywords: Effect of Service Quality and Price on Visitor Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13058
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 05 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13058/10255
 
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