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Pengaruh User Experience, Discount dan Kemudahan Akses terhadap Keputusan Pembelian pada Pengguna Grabfood (Studi pada Mahasiswa Manajemen UNISMA Angkatan 2018)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh User Experience, Discount dan Kemudahan Akses terhadap Keputusan Pembelian pada Pengguna Grabfood (Studi pada Mahasiswa Manajemen UNISMA Angkatan 2018)
 
Creator Ekawati, Putri
Hidayati, Nur
Saraswati, Etty
 
Description AbstractThe purpose of this research is to describe user experience, discount, ease of access and purchasing decision and to know the influence of user experience, discount and ease of access to purchasing decision on Grabfood user. The method in this research is using quantitative method. The sample of this research is student of Faculty of Economic and Business Department of Management 2018  Islamic University of Malang by using non probability sampling that is purposive sampling, that is counted 86 respondents. Methods in using data using questionnaires. The analysis process used in this research is the multiple regression analysis. The result of this research indicate user experience, discount and ease of access has positive and significant effect to purchasing decision on Grabfood user.  Keywords : User Experience, Discount, Ease of Access, Purchasing Decision 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15337
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 06 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15337/11530
 
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