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PENGARUH STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Pupuk Bawang Caffe & Dinning Kota Wisata Batu)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Pupuk Bawang Caffe & Dinning Kota Wisata Batu)
 
Creator Arofah, Nur Diana
Djaelani, Abdul Kodir
ABS, M. Khoirul
 
Description ABSTRACT            The purpose of this study is to determine the effect of store and location variables on purchasing decisions on the Consumer Fertilizer Bawang Cafe & dinning Kota Wisata Batu. The research method used is quantitative. Population and sample used in this research are Consumer Fertilizer Onion Cafe & dinning Town Tour of Stone. The sampling technique used purposive sampling technique, while the data analysis method used in this research is multiple linear regression analysis.               The results of this study provide empirical evidence that the variable store atmosphere and location both simultaneously and partially have a positive and significant impact on purchasing decisions. Keywords: Store Atmosphere, Location, Purchase Decision 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1147
 
Source Jurnal Ilmiah Riset Manajemen; ejrm Vol. 7 No. 3 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1147/1161
 
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