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PENGARUH MOTIVASI, HARGA, KUALITAS PRODUK, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG DI MALANG PLAZA (STUDI KASUS DI COUNTER MALANG PLAZA)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH MOTIVASI, HARGA, KUALITAS PRODUK, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG DI MALANG PLAZA (STUDI KASUS DI COUNTER MALANG PLAZA)
 
Creator Zain, A. Rizky Akbar Maulana
Arifin, Rois
Asiyah, Siti
 
Description ABSTRACTThis study aims to determine the effect of motivation on Samsung purchasing decisions at Malang Plaza, prices on Samsung purchasing decisions at Malang Plaza, product quality on Samsung purchasing decisions at Malang Plaza, consumer attitudes, towards Samsung purchasing decisions at Malang Plaza. This research is a type of quantitative research. The research subjects used were as many as 90 respondents who had purchased Samsung mobile phones in Malang Plaza. Data collection method is done by using a questionnaire. The analytical method used is the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination test, and hypothesis testing. The results showed that motivation influenced Samsung's purchasing decisions at Malang Plaza, prices affected Samsung's purchasing decisions at Malang Plaza, product quality affected Samsung's buying decisions at Malang Plaza, and consumer attitudes affected Samsung's purchasing decisions at Malang Plaza.Keywords : motivation,  price, product quality, consumer attitudes, purchasing decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8387
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol 09 No 23 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8387/6942
 
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