Record Details

Analisis Pengaruh Nilai Pelanggan,Kualitas Pelayanan Dan Kedekatan Emosional Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Hypermart Giant Jl.Mt.Haryono No.146 Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Analisis Pengaruh Nilai Pelanggan,Kualitas Pelayanan Dan Kedekatan Emosional Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Hypermart Giant Jl.Mt.Haryono No.146 Malang)
 
Creator Repiannur, Repiannur
Rachma, N.
ABS, M. Khoirul
 
Description AbstractThis study aims to determine and test the effect of the variables examined in this study. The influences tested include, among others, the influence of customer value, service quality, and emotional closeness to customer loyalty. This type of research is quantitative descriptive using an accidental sampling approach. Samples taken were 100 Hypermart Giant customers (Jl.MT.Haryono no.146 Malang). The data collection method used was a questionnaire. Data analysis uses interval analysis. Based on this analysis shows that the customer value variable significantly influences customer loyalty, with a beta coefficient of 4.26, which means that respondents express about customer value (X1) is agree. Variable service quality has a significant effect on customer loyalty, with a beta coefficient of 4.34, which means that respondents expressed about service quality (X2) is agreed. Variable emotional closeness has a significant effect on customer loyalty, with a beta coefficient of 4.23, which means that respondents express emotional closeness (X3) is agreed. Keywords: Customer Value, Service Quality, Emotional Proximity
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6102
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 9 No. 03 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6102/5009
 
Rights Copyright (c) 2020 Jurnal Ilmiah Riset Manajemen