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Pengaruh Diferensiasi Produk, Penetapan Harga, Sertapenentuan Merek Produk Terhadap Satisfaction Untuk Meningkatkan Volume Penjualan Pada Perusahaan Konveksi MDR Collaction

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Diferensiasi Produk, Penetapan Harga, Sertapenentuan Merek Produk Terhadap Satisfaction Untuk Meningkatkan Volume Penjualan Pada Perusahaan Konveksi MDR Collaction
 
Creator Abdillah, Muhammad Fahmi
Sholehuddin, Sulton
Khalikussabir, Khalikussabir
 
Description Abstract In this era of ever-evolving companies, it is not enough to maintain an attitude of attracting customers or expanding into new markets. The marketing challenge currently being faced is increasing satisfaction (consumer satisfaction) to maintain sales volume. The things that influence that consist of product differentiation, pricing, and determining a brand for the product to be published.This study aims to determine (1) the effect of differentiation, pricing, and branding simultaneously on satisfaction. (2) To determine the effect of product differentiation on satisfaction. (3) To determine the effect of pricing on satisfaction. (4) To determine the effect of brand determination on satisfaction. The analytical tool used is Multiple Regression Analysis using the SPSS 16 program.The research results obtained (1) Variables of product differentiation, pricing, and branding have a simultaneous effect on satisfaction at the MDR Collection Convection company. (2) The product differentiation variable has a significant effect on satisfaction at the MDR Collection Convection company. (3) The pricing variable has a significant effect on satisfaction at the MDR Collection Convection company. (4) The variable determining the product brand has a significant effect on satisfaction at the MDR Collection Convection company. Keywords: Product differentiation, Pricing, and Product Branding.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/14194
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 12 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/14194/11747
 
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