Record Details

PENGARUH KELOMPOK SOSIAL DAN GAYA HIDUP TERHADAP KEPTUSAN PEMBELIAN JASA GO – JEK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAB BISNIS UNIVERSITAS ISLAM MALANG)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title PENGARUH KELOMPOK SOSIAL DAN GAYA HIDUP TERHADAP KEPTUSAN PEMBELIAN JASA GO – JEK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAB BISNIS UNIVERSITAS ISLAM MALANG)
 
Creator Mohammad, Mohammad
Hufron, M
 
Description Abstract  The objective of this research is to influence of lifestyle and Social groups on purchasing decisions services Go – Jek  at Universty of Islam Malang. This research is quantitative aiming for partial significant influence and simultaneously. The respondents number who used a total of 100 respondents who are all students of Unisma  Malang. This research method is tested with validity and reliability test. The classical assumption used normality assumption test, multicollinearity assumption test, heteroscedasticity assumption test, and linearity assumption test. It is also used multiple linear regression, and test the hypothesis that F test, t test, and test the dominant. The results showed significant effect simultaneously between lifestyle variables and Social group on purchasing decisions. Keywords : Social groups, Lifestyle, on purchasing decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4724
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 21 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4724/4266
 
Rights Copyright (c) 2019 Jurnal Ilmiah Riset Manajemen