Record Details

Pengaruh Harga, Kualitas Pelayanan, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Indogrosir Malang

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Harga, Kualitas Pelayanan, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Indogrosir Malang
 
Creator Tristanti, Puspita Rahma
Asiyah, Siti
Slamet, Afi Rahmat
 
Description AbstractThis study aims to determine and analyze the effect of price, service quality, promotion and product quality on consumer loyalty at indogrosir Malang. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 115 respondents.The results of this study indicate that partially there is a significant influence between Price, Service Quality, Promotion and product quality, has a significant effect on customer loyalty at Indogrosir Malang. Keywords: Price, Service Quality, Promotion, Product Quality and Consumer Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-11-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13958
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 10 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13958/10740
 
Rights Copyright (c) 2021 Jurnal Ilmiah Riset Manajemen