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Pengaruh City Branding"Bima Maja Labo Dahu"(Malu Dan Takut) Terhadap City Image Dan Keputusan Berkunjung Wisatawan Ke Kabupaten Bima" (Studi Terhadap Yang Berkunjung Di Pantai Lariti)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh City Branding"Bima Maja Labo Dahu"(Malu Dan Takut) Terhadap City Image Dan Keputusan Berkunjung Wisatawan Ke Kabupaten Bima" (Studi Terhadap Yang Berkunjung Di Pantai Lariti)
 
Creator khomaini, Ayatullah
Rachma, N.
Hufron, M.
 
Description AbstractThis study aims to determine and analyze the effect of city branding "bima maja labo dahu" (shame and fear) on the image of the city the decision to visit tourists to the district of bima in tourists on the coast of lariti. This research was conducted using data collection with the help of questionnaires distributed through random sampling techniques with a sample of 91 people who are tourists visiting the coast of the district of Lariti Bima. Data analysis in this study uses SPSS (statistical products and service solutions) with data testing techniques used are validity, reliability, data normality, path analysis, hypothesis testing, partial test (t) and multiple tests. The showed that city branding has direct effect for city image, city branding has direct effect for visiting decisions, city image has in a direct effect for visiting decisions. City imagery does not directly influence decisions about visits through the city image as an intervention variable.Keywords: City Branding, City Image, and Decision to Visit
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6099
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 9 No. 02 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6099/5004
 
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