Record Details

Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang
 
Creator Oktaviasari, Sandra
Arifin, Rois
ABS, M. Khoirul
 
Description  Abstract The purpose of this study was to determine sales promotion, store atmosphere and brand image effect on repurchase intention at ortho kopi coffee house malang. By using a sample of consumers at ortho kopi coffee house malang, the results show that partially sales promotion, store atmosphere, and brand image has a positive and significant effect on repurchase intention. Simultaneously sales promotion, store atmosphere and brand image together have a positive and significant effect of 83.1% and the remaining 16.9% is influenced by other variables that are not explained in this study. Keywords: brand image, store atmosphere, sales promotion, repurchase intention
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-04-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10820
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 12 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10820/8491
 
Rights Copyright (c) 2021 Jurnal Ilmiah Riset Manajemen