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Pengaruh Relationship Marketing, Keamanan Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Online Shop Monokrom Store Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Relationship Marketing, Keamanan Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Online Shop Monokrom Store Malang)
 
Creator Alifah, Ainun
Rachma, N.
Hufron, M.
 
Description ABSTRACTThis Study aims to determine and analyze the effect of relationship marketing, security, service quality on customer loyalty and customer satisfaction as an intervening variable for customer who shop at the Monokrom Store, Malang. In this study researchers have a sample of customers who have made as many as 1,950 respondents who shop online at Malang’s Monokrom Store in April 2019 by calculating using the slovin formula that shows the results of 95 respondets. Data collection is done by distributing questionnaires to customers. The analysis used in this study is to use a validity test, reliability test, normality test, path analysis, t test and sobel test. The result of this study indicate that relationship marketing, security and service quality have an indirect effect on customer loyalty, while customer satisfaction can mediate the effect of relationship marketing, security and service quality on customer loyalty.Keywords : Relationship Marketing, Security, Service Quality, Customer Satisfaction and Loyality.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6162
 
Source Jurnal Ilmiah Riset Manajemen; e Jrm Vol.09 No. 05. Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6162/5069
 
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