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Pengaruh Discount, Merchandising Dan Store Atmosphere Terhadap Impulse Buying Pada Konsumen Swalayan KUD Pakis

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Discount, Merchandising Dan Store Atmosphere Terhadap Impulse Buying Pada Konsumen Swalayan KUD Pakis
 
Creator Nawawi, M. Iqbal
Mansur, Muhammad
ABS, M. Khoirul
 
Description AbstractThe growth of modern retail business which is rapidly increasing has an impact on people's shopping patterns, people prefer in the modern market rather than the traditional market. Unplanned purchases also form the basis of how consumers choose an item to buy even without intentionally. Discounts, merchandising and store atmosphere also influence consumer decision making, as this research was conducted at the Pakis KUD Pakis Malang regency, using quantitative methods with data collection using questionnaires and involving 99 respondents. The results of the study that discounts, merchandising and store atmosphere affect the KUD Pakis self-service consumers to do impulse buying.Keywords: discount, merchandising, store atmosphere, impulse buying
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6324
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 10 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6324/5202
 
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