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Pengaruh Daya Tarik, Kepercayaan, dan Keahlian Terhadap Keputusan Pembelian

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Daya Tarik, Kepercayaan, dan Keahlian Terhadap Keputusan Pembelian
 
Creator Khurri, Akhmad Azhar
Rachma, N.
ABS, M. Khoirul
 
Description AbstractBy using the brand ambassador Cristiano Ronaldo aims to influence the interests, attitudes,and emotions of consumers. By cooperating with Cristiano Ronaldo as a brand ambassador,he is expected to be able to change the interests of his fans to shop at online shopee shops.This study aims to determine and analyze the influence of attractiveness, trust and expertiseon purchasing decisions.In this study the method of collecting data using the questionnaire method (questionnaire).The type of data used in this study is primary data. The analytical method used in this study ismultiple linear regression. This study uses the results of the questionnaire data distributed tostudents of Unisma who live in the Merjosari area and the samples were taken usingpurposive sampling. The number of samples taken was 70 respondents.The results of this study are that attractiveness and trust do not affect purchasing decisionswhile expertise influences purchasing decisions.Keywords: Attractiveness, Trust, Expertise, purchasing decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6285
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 07 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6285/5169
 
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