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Pengaruh Lokasi, Citra Merek Dan Harga Terhadap Keputusan Pembelian (Studi kasus pada KonsumenMatahari Departemen Store Malang Town Square mahasiswa FEB Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Lokasi, Citra Merek Dan Harga Terhadap Keputusan Pembelian (Studi kasus pada KonsumenMatahari Departemen Store Malang Town Square mahasiswa FEB Universitas Islam Malang)
 
Creator Rizal, M. Hasan Syaifoer
Rachma, N.
ABS, M. Khoirul
 
Description  Abstract  This study analyzes the effect of Location, Brand Image and Price on Purchase Decisions. The population in this study was 18,500 respondents. The sample in this study was 100 respondents using accidental sampling technique.The results of this study note that the results of the F test are known that the location variable, brand image and price simultaneously have a significant effect on purchasing decisions. Purchase Keywords: Location, Brand Image and Price, Purchase Decision 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-10-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13714
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 09 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13714/10586
 
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